Author name: Isaac Ajao

Time series analysis provides a powerful framework for understanding and predicting website traffic patterns, enabling data-driven decision-making Introduction In today’s digital landscape, understanding and analyzing website traffic is crucial for businesses, bloggers, and developers. One powerful method for gaining insights from traffic data is time series analysis. Time series analysis helps to uncover patterns, trends, and […]

Introduction Partial Least Squares Structural Equation Modeling (PLS-SEM) is a statistical approach used to estimate complex cause-effect relationship models involving latent constructs and their indicators. It’s widely used in fields like marketing, management, psychology, and social sciences, particularly when traditional covariance-based SEM (CB-SEM) assumptions are too restrictive or the data do not meet normality or